In March 2010, AT&T sent out crews to meet, speak to and film people whose lives were affected by crashes caused by texting and driving.
The most recent ad campaign, featured during the 2012 Olympics, uses pieces from the 10 minute documentary, featured on YouTube. The campaign covers family members, a state trooper and one young man who caused the death of a bicyclist while driving.
At 5:46 in the video, we’re introduced to Wil, an accident survivor who suffered a severe Traumatic Brain Injury. Wil was a passenger in a vehicle whose operator was texting and driving. It’s tough to watch as Wil struggles to perform tasks that most of us take for granted. His shaking hands and tone provide gravity to the video as he explains how the accident happened. Pieces of AT&T’s documentary were used to form a series of ads. One featured Wil. Talking about life after his injury, Wil tells us that he, “just want[s] to give up so bad, but [he] can’t. [He’s] gotta fight on.”
Even CEO of AT&T, Randall Stephenson, acknowledges that the ad does its job. While watching Wil’s ad with her father, Stephenson’s daughter dad “Dad… that’s heavy.” For a culture who are bombarded by advertisements and a plagued by an attention span lasts less than a second, such a strong reaction is exactly the purpose of the ads.
We have to congratulate AT&T for putting forward such a sincere ad, focusing on the dangers of texting and driving. Wil’s words place the consequences of texting and driving into perspective. It’s not only our own lives that we put at risk by using our cell phones and driving, but everyone around us. It’s a reminder that even those who aren’t driving must speak up to correct people who are texting and driving.
Furthermore, it gives a deeper meaning and purpose to our work. The Sibley Dolman Gipe Accident Injury Lawyers, PA encounters these types of accidents often and we’re glad to see someone placing a face on the issue. If you have been physically injured as a result of a collision with a motorist who was texting and driving, call your Clearwater personal injury attorneys at Sibley Dolman Gipe Accident Injury Lawyers, PA today at: (727)-451-6900 for a free consultation and case evaluation.
Sibley Dolman Gipe Accident Injury Lawyers, PA is your Clearwater personal injury law firm.