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Legal Ads Are Saturating the Market in Tampa Bay

A report on Tuesday, October 27th, revealed that Tampa Bay was the number 1 city with the most legal ads running and saturating our TVs. If it’s not on the radio, most Floridians are well aware of John Morgan and his ever-expanding family of lawyers at Morgan & Morgan—for the people. The U.S. Commerce’s Institute for Legal Reform estimates that Morgan & Morgan has a TV advertising budget that tops $24 million annually, without even taking other advertising mediums into consideration. Its many legal settlements over the years range from $90 million from litigation against Big Tobacco and multiple $10 million-plus settlements involving medical malpractice to dozens of settlements for as little as $25,000, typically related to car or workplace accidents [4]. With that in mind, their overall advertising budget is a staggering amount that has facilitated the Tampa Bay area in leading the ranking in the institute’s listing of metro areas most heavily flooded with legal advertising.

The Numbers

The Trial Lawyer Marketing analysis reports that the Tampa region as the biggest in the country for the amount of legal ads that run on television. With 164,781 spot ads on record for 2015, the Tampa metro area is trailed by Orlando with 147,607 and Atlanta at 123,501 [1]. Other keys facts from the report claim that legal ads continue to grow in absolute dollar terms and as a share of the entire television ad marketplace. In fact, on television, legal advertising has:

  • Grown by 68% over the past eight years from $531 million in 2008 to $892 million (projected) for 2015;
  • Grown six times faster from 2008 to 2014 than all other ad spending (automobile, product & other ads);
  • Doubled its share of syndicated TV ads; and
  • Moved toward better strategic ad buy position in more expensive and preferred dayparts and programs.

With all of this information noted, it resolves that legal advertising is not only recession-proof, but also politics-proof. Unlike other major sectors, such as automotive advertising, legal advertising is unaffected by the attack of rate-rising political ads that flood many markets in election years. In the United States, 3.9 percent of all local (spot) television advertising was for law firms. Concurrently, syndication buys have increased four-fold since 2006. This increase in legal advertising occurred while other advertisers decreased spending. As a result, there is not only an increase in the share of money spent on advertising, but an increased share of voice. This is a tremendous amount of growth in a short period of time, especially considering that others have been shrinking. It is also worth noting that once an advertiser secures space in premium spot offering, the advertiser often has the right of first refusal for future advertising space in that programming. Therefore, advertisers can gain more strategic advantage in the years that follow [2]. And it doesn’t just stop at TV, the report also analyses digital and social media to expand their efforts in providing just how saturated the legal advertising realm is.

Effect on Modern Litigation

Besides leading the nation in the amount of legal advertising on TV, the reports also emphasizes the realities of an over-enforced legal system. In fact, America has the world’s costliest legal system. As a percentage of our economy, U.S. legal liability costs are double those of the UK, three times higher than those in France and five times higher than those in Japan. Our nation’s litigation addiction hurts families, businesses, communities and America’s ability for jobs and investment in a global economy. Litigation costs small businesses in America over $100 billion per year. One in three small business owners report that they have been sued or threatened with a lawsuit, and if sued, more than two-thirds say they would likely have to pass legal costs on to consumers, reduce employee benefits and hold off on hiring new employees. With the legal advertisement gaining more popularity with each year and America’s obsession with lawsuits, policymakers should take note and enact commonsense reforms to improve America’s lawsuit climate [3].

Sibley Dolman Gipe Accident Injury Lawyers, PA

These alarming numbers as well as the fact that Tampa Bay has the most legal ads in the entire country further prove that researching the attorneys in the bay area is the most effective way to receive the best representation possible. While lawsuits are constantly scrutinized in the media, it is also important to note that under all of the bogus claims are real lawsuits where deserving victims warrant compensation or damages due to another party’s negligence or actions. We may not be saturating your TV but we are hardworking lawyers who evaluate claims and give free consultations to make sure that the possible plaintiff has the best legal advice in going forward.

The Dolman Law Difference

Sibley Dolman Gipe Accident Injury Lawyers, PA, is a Clearwater-based personal injury law firm serving residents in Pinellas County, Hillsborough County, Manatee County, Sarasota County, Pasco County, and the entire state of Florida. Founded in 2009 by President and Managing Partner Matthew Dolman, Esq., Sibley Dolman Gipe Accident Injury Lawyers, PA, is not your typical settlement mill firm running cheesy television commercials. Every personal injury client is provided the cell phone number and email address for the attorney managing their case and we strive to remain accessible. All injury claims are handled primarily by a lawyer, not a paralegal or case manager which is common at many of the Tampa television law firms. We hold our standards very high and we hope that you consider our experienced and personable attorneys for representation. Call (727) 451-6900 today.

Sibley Dolman Gipe Accident Injury Lawyers, PA
800 North Belcher Road
Clearwater, Florida 33765



[1] https://patch.com/florida/southtampa/tampa-bay-tops-nation-lawyer-tv-ads-study-says
[2] https://www.instituteforlegalreform.com.pdf
[3] https://www.instituteforlegalreform.com/issues/lawsuit-abuse-impact
[4] https://www.tampabay.com/news/business/tampa-bay-leads-the-nation-in-number-of-lawyer-ads-on-tv/2251375