There is a good chance that everyone, at some point or another, will need to hire a lawyer. Divorces, car accidents, bad business deals, and other unfortunate events necessitate talking to a lawyer. There are lots of lawyers out there, and picking a lawyer can be a very daunting task. However, in one’s time of need there are few things as important as finding the right lawyer. And the difference between the right lawyer and the “almost” right lawyer can be, to twist the words of Mark twain, “the same as the difference between lightening and a lightening bug.”
The problem is that so many lawyers claim to be lightening. That is, they use certain words in their promotions and advertisements that are designed to make them greater or more effective than they actually are. These promotions are specifically designed to do two things. First, they are designed to prey upon the weakness of the injured or needy. Second, they are designed to skirt the rules of professional conduct that specifically prohibit this sort of charlatan self-promotion.
Specifically, Rule 4-7.2 (b) of the Florida Rules of Professional conduct provides in pertinent part, “A lawyer shall not make or permit to be made a false, misleading, deceptive, or unfair communication about the lawyer or the lawyer’s services.” It lists a number of things that would be inviolate of this rule. One of the things listed, is if an advertisement “contains any reference… that is likely to create an unjustified expectation about results the lawyer can achieve.”
However, this is exactly what lawyers are doing when they have billboard signs that advocate themselves as “aggressive,” “tenacious,” “passionate,” and “caring.” Or any other word that might indicate the same. Also, arguably, lawyers are violating this rule when they showcases pictures of themselves in trial settings- yet they have never tried a single case. Such behavior is stain on the legal profession, and it is exactly why many people have bad impressions of lawyers generally.
So what can you do to weed through the fields of lawyer advertisements? The simple answer is: don’t use them. However, here is a more detailed list of five (5) things to do and five (5) things not to do when looking for a lawyer.
If you are in search of a personal injury lawyer, we humbly recommend that you consider our firm. The Dolman Law Group is a recognized personal injury law firm in Clearwater that focuses only on plaintiff work. However, for a more thorough knowledge of how we can help you, please review our practice areas. Initial consultations are free and confidential. Please call us today at 727-451-6900.